EA Sports FC expands the Gillette agreement with a free Ultimate Team Package sponsor

2 May-EA Sports FC digitally deepening its income encouragement with a new partnership with Gillette just a few days after the launch of the first battle passage that aims to reorganize the title of its flagship soccer simulation in the middle of a diverse reception and the excellent exhaustion of players.

The Gillette campaign, launched on May 1, allows players in the US, England and Germany to claim the free final team package and coincide with the decline in the content led by new influencers. This was built on a multi-year agreement signed in January, which placed Gillette branding on the virtual field side board in the EA Sports FC 24.

This announcement follows the introduction of the EA from the seven season of PASS-Pass-Increased Paid $ 10/£ 8.99 to the season model in the game that offers 40 exclusive prizes, including the ‘Immortal’ Frank Ribery ‘Immortal’ card that ranks 96. The most important, unlike many battle pass systems in other games, this version does not return the virtual currency,

Pivot monetizes came during the popular team event this season (TOTS), when the user’s involvement and the surge in expenses. But while the new bait adds a new prize, it has triggered a reverse reaction in the game community channel, with criticism refers to the increase in costs in the game mode that is monetized.

This is an important period for EA Sports FC. After rebranding the game from FIFA last year, the title has struggled to maintain the enthusiasm of the community, with the Ultimate Team – as the crown gem – is increasingly below the supervision of exploitative mechanics and limited innovation.

From a business point of view, EA seeks to stabilize income because the service model directly becomes more central than its strategy. The Ultimate Team remains a power plant, producing more than $ 1.5 billion per year – EA figures appear eager to grow through expanded partnerships and aggressive content monetization.

With Gillette, EA gets a brand allies that are in harmony with its core demographic, while Gillette secures the main exposure in one of the most commercially valuable game ecosystems.

Contact the writer of this story, Harry Ewing, at MOC.L1746354904Twot1746354904Ofdlr1746354904become1746354904SNI@g1746354904He is the only one.1746354904Yrrah1746354904