Sweden’s Rosengard becomes the second team in Crux Football’s portfolio of women’s clubs

January 15 – Crux Football, a start-up multi-club ownership business focused on women’s clubs and founded by Kiwi Rebecca Smith, has made its second acquisition by taking a large stake in FC Rosengård, Sweden’s most successful women’s team.

The Swedish Football Association has approved the transfer of the women’s stadium to FC Rosengård Elitfotboll AB which will be part of the deal. Crux will partner with FC Rosengård Association, which holds more than 51% of the club’s voting rights.

FC Rosengård Elitfotboll AB joins Premier Ligue Féminines Division 1 side Montpellier HSC Féminines in the Crux group. Crux acquired the French club in October 2025.

Swedish playing legend Caroline Seger will do just that returns to the club as Head of Football with a mandate to strengthen the team, invest in player development pathways and compete for titles in Sweden and Europe.

Crux will bring expertise in operations, analytics and commercial operations, including a focus on player development, branding, communications and marketing, commercial partnerships and media.

“FC Rosengård is one of the most important clubs in the history of women’s football, built over many years by passionate players, staff, supporters and leaders on and off the pitch. At Crux Football, our aim is to support that work and help the club take the next step – by giving the players the resources and support they need to compete with the biggest clubs in Europe, while preserving everything that makes Rosengård special,” said Bex Smith.

“What we are contributing is targeted long-term investment and a modern performance infrastructure to support the club’s existing strengths, so that more of this talent can stay longer in the region and return to the top. With Rosengård, we are investing long-term capital, shared expertise from our network, and a player-focused environment to help the club write its next chapter.”

No value has been assigned to any acquisitions or investments that will be made in clubs and teams.

“Everyone who knows me knows that I am very passionate about women’s football and providing the best conditions to the players,” said Seger. “The Crux initiative provides an incredible opportunity to give players just that. It’s a new world that opens up in everything from day-to-day operations to extensive support functions and international relations. In this way, we can offer a place and context – right in the heart of Malmö – where the best players can get even better, compete for titles and always feel at home.”

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