UEFA club financial reports note the unstoppable increase in club ticket prices

27 February – According to UEFA’s latest European club financial and investment landscape report, fans of Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham pay an average of £74 per ticket, per match. Ticket revenues for these clubs increase by an average of 19% by 2025.

Arsenal now earn the most per fan, per match, with an average ticket price of £89. Liverpool posted the biggest jump in ticket revenue, up 27% year-on-year to £120m due to the expansion of Anfield.

Clubs also gave similar reasons for raising prices, citing rising competition costs, expanding operations and tightening financial regulations, as well as paying players’ salaries far less than their fans’ wages. But for supporters, it seems they are increasingly being overlooked in the game they helped build.

“There is a huge problem with ticket prices, and these figures are clearly unfair to fans,” said Thomas Concannon, Premier League network manager for the Football Supporters’ Association.

“We believe there should be league-wide rules on home ticket prices – this would protect fans and make the league more competitive. We need clubs to sit down with fans, look openly at what impact rising costs will have on football, and see how we can work together.”

It’s a familiar conversation to anyone who’s seen the early projections around 2026 FIFA World Cup ticket prices. A model that prioritizes hospitality, premium experiences, dynamic pricing and clear signs that traditional fans are being pushed aside in favor of more profitable audiences.

The FSA’s ‘Stop Loyalty Exploitation’ campaign launched in 2024 was born out of these fears. Since then, some clubs have eliminated concessions altogether.

“Limiting concessions, and eliminating them altogether in some cases, is something we absolutely do not agree with,” Concannon added.

“Hospitality has an impact on tickets for long-time fans of the game… fans really don’t feel like they saw it. It also has a big impact on the atmosphere.”

Football has never been richer, but without its passionate fans, what kind of game would it be? Manchester United legend Roy Keane once said of the rich players at Old Trafford, “at home they have a drink and maybe a prawn sandwich, and they don’t realize what’s going on on the pitch.”

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