Aston Villa announced Guinness as an official global partner

August 8 – Aston Villa has announced Guinness as an official global partner for the men’s and female team since the beginning of the 2025/26 season.

The agreement will allow villa fans to enjoy Guinness and Guinness 0.0 at Villa Park for at least the following season, even though the exact agreement is still not revealed.

Adrian Filby, head of the commercial officer at Aston Villa, said: “We are happy to be able to welcome Guinness to the family of Mitra Aston Villa, a global brand that is immediately recognized by millions of people around the world.

“With so many choices to choose from, we are very proud that Guinness recognizes significant growth from Aston Villa both inside and outside the field, especially new developments that are interesting in and around Villa Park itself.

“We are looking forward to working with Guinness to create authentic experiences for our supporters for 90 minutes on the day of the match and so on”.

Somnath Dasgupta, Head of Global Sports Partnership at Guinness added: “Aston Villa is an iconic premiere League club that is highly embedded in the local community with an eager international fan base in our main global market.

“We are very happy that all fans will be able to enjoy the quality pint of Guinness and Guinness 0.0, as part of an amazing matchday event at Villa Park, and support our ambitions to be the most loved beer in sports.”

Criminals struggle as Romans 4-0 in Birmingham on Wednesday and are seen in good condition for the opening of the Premier League next Saturday versus Newcastle, but will face Marseille and Villarreal before that in back-to-back equipment this weekend.

Heading to the new season, his troops are recognized rather thin. Without a big signing that entered, Emery also lost the vital loanees Marcus Rashford and Marco Asensio, both of them had an impact on the second half of the last season.

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